Juan Veloz, 27
“I tell myself, ‘You’re living your ancestors’ dreams,’ and this grounds me so that I walk into each project as myself.”
Born in Brooklyn, New York, Juan Veloz is a self-taught photographer whose bold, authentic approach is closely tied to his Dominican Heritage. In fact, Veloz became known for photographs capturing the authentic identity and personality of his subjects — initially people from his local community. Since those early days in New York, Veloz has moved to LA and collaborated with some of the most prominent names in fashion, music, and arts: from Vogue to Dior, Netflix to Nike. In his work, Veloz is committed to equality, representing the voices and narratives that often missing in contemporary media landscape. It is this commitment that shapes Veloz’s visual language, where honesty cultural identity and authenticity take center stage.
Select Publications: Paper, Nylon, Latina, Wonderland, New York Times, SSENSE, I-D, WWW, W, Euphoria, Vice, V, Highsnobiety, Greatest, Hypebeast, Elle, Brick, Genius, Hero
Clients: McDonalds, LV, Grey Goose, Netflix, Fila, Nike, Adobe, Twitter, Instagram, Beats by Dre, Sprite, Dior, Complex, Warby Parker, Atlantic Records
Contact: info@juanveloz.com/ jen@giantartists.com
Represented by Giant Artists